BrainPower by Outbrain is a data driven site which I was tasked to redesign and to turn it into a user-friendly platform that people could properly navigate between pages and easily digest beautifully designed data insights provided by Outbrain.

I designed the new BrainPower site using Sketch, including the data and graphs for 5 verticals: Auto, Fashion, Sports, Travel, and Health and Fitness. I then built out the the mobile and desktop versions of the responsive site using Unbounce.

Previous Site Design [below]

The previous site design was outdated with poor navigation and a lack of structure, as highlighted below. The navigation did not drive traffic efficiently between the site pages and the ‘Subscribe’ CTA was not clearly visible. The homepage included a section for ‘Featured Data’ which had not been refreshed since the site launched, so this was an issue that needed to be addressed.

New Site Redesign [below]

I took all the issues I encountered with the original site into consideration then developed and redesigned the new site featured below. I developed a structured and consistent navigation across each page, that created an easier user flow. I also redesigned the site using a more modern and clean aesthetic. I included a form at the top of the homepage to immediately drive site viewers to ‘Subscribe’ ensuring a clear CTA, and then included a ‘Subscribe to BrainPower’ button at the end of each page which drives users to the form.