I was the sole designer when I began working at the start-up PINCHme in New York. I art directed the visual presence of PINCHme in the U.S, working closely with the digital, marketing and sales team, including the CEO.
I designed assets for the PINCHme website, presentations for sales pitches, social creative, postcards and packaging as well as building out the U.S. brand guidelines. I was involved in hiring freelancers and designers, and overseeing all creative going out.
